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Martin Wolf, rebatendo as críticas contra o capitalismo em um artigo sensacional, cita de passagem o curioso livro de Naomi Klein (colunista do Guardian), “No Logo: Taking Aim at the Brand Bullies”. “Brand bullies”, se tivesse tradução, seria algo como “gerentes de marca opressores”; a tradução em português do livro—que, não surpreendentemente, já existe—é “Sem logo: a tirania das marcas em um planeta vendido”. O comentário de Martin Wolf:

“In her book (…) acclaimed anti-globalisation campaigner Naomi Klein lapses into paranoia and delusion when she writes of ‘corporate space as a fascist state where we all salute the logo and have little opportunity for criticism because our newspapers, television stations, internet servers, streets and retail spaces are all controlled by multinational corporate interests’.”

E continua (negrito meu):

“(…) far from stifling democracy, as Klein and her cohorts contend, the market economy manufactures political dissent with unparallelled efficiency (…). Indeed, for all her jeremiads against capitalism, multinationals and global brands, Klein appears to have done quite well by the market economy. Under no other system could her book have become such an international sensation. Her complaints about media conglomeration ring somewhat hollow considering what a media darling she has become. It could even be said that No Logo is now a brand of its own.”

Para ter uma idéia do quanto a mídia gosta dos arautos do anti-capitalismo, basta usar o Google. Naomi Klein tem 444 mil ocorrências e Ludwig von Mises, o guru dos malvados neoliberais (supostos donos do mundo), autor de dezenas de livros e centenas de textos, tem 78 mil. Seus livros traduzidos no Brasil foram editados pelo obscuro e esquecido Instituto Liberal, e são raramente encontrados em sebos ou na minúscula sede do instituto. Enquanto isso, os do tipo da citada autora são editados por editoras enormes e distribuídos fartamente por todo o território brasileiro.

~ by Evandro Ferreira on October 20, 2003.

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